Focus on our long-term perspective for leadership and prosperity. These values should inspire us to a level of excellence that maximizes value for customers, business partners, and shareholders, while supporting our employees and the communities in which our employees live and work. These values are intended to be a foundation to guide our decisions. They are reflected in our business objectives and they represent the global standard by which all of our individual and collective actions will be measured.

Customer First: To keep the interests of the customer foremost in all operations of the group.

Entrepreneurship: To make all employees think like owners of the business when they are identifying problems and taking decisions.

Empowerment of employees: To make all employees feel that they have the requisite power to take decisions in the interest of the group and its businesses.

Quality and performance: Continuous improvement of quality and performance standards in a creative and innovative manner to ensure business success.

Participative leadership through communication and teamwork: Leadership in a style which ensures participation, frank and open communication and effective team work.

Employee and organizational development: To continuously help in the growth and development of our employees so that they are productive members of our group and society. To continuously upgrade the group organizational structure and systems to facilitate business results.

Corporate Social Responsibility (CSR): To conduct our businesses in an ethical, proactive and responsible manner fulfilling all our social obligations.

Safety, health and environment: Safety and good health of our stakeholders and the protection of our society and environment are of paramount importance to us.